Driven by his passion for African stories, Raphadu Maphoto is a new-generation director, passionate about showcasing the beauty and depth of the African experience through film. Through psychologically raw narratives and emotive imagery, his work aims to build bridges of understanding and empathy between people and brands that share a common message. Raphadu is beacon of cultural representation and a skilful storyteller whose presence can not be denied.
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Today we launch a series of inspiring documentaries, created together with Vice and the European Union. They celebrate African creatives who are shaping culture and driving change.
We travelled through Benin, Morocco and South Africa to capture their voices.
In this first episode, we follow award-winning photographer Ismail Zaidy in Morocco, where tradition meets imagination and photography becomes a language of connection.
The full episode is now live on vice.com, with a special TVC airing during AFCON.
Africa, this one’s for you.
Client:
INTPA (@eu_partnerships)
Agency: Glass Creative Studio (@glasscreativestudioglobal) / VICE (@vice)
Founder Glass: Carsten Meijer (@carstenmeijer)
Production House: Eyeforce (@eyeforce)
Director & DOP: Arthur Neumeier (@arthur_neumeier)
Rhythm runs deep in Benin, not just in music, but in the way people move, gather, and celebrate life.
For an new series for Vice and the European Commission called I’ll Rise, we followed Afro House DJ AMÉMÉ on a journey back to his roots exploring how the energy of the streets, the sounds of the coast, and the spirit of community continue to shape his global path.
Shot across Cotonou, Porto Novo, Ouidah and beyond, this episode celebrates identity, movement and the power of homegrown talent.
In a world of fast fashion and fleeting trends, Shamyra Moodley is building something timeless rich in identity, culture, and care for the planet.
For the “I’ll Rise” series, we spent time with the founder of Laaniraani to understand how personal style can be a form of resistance, and how creativity can open doors for the next generation of South African women.
This episode is a tribute to making something beautiful with what you have and using it to dream bigger.
Now live on vice.com
Client:
INTPA (@eu_partnerships)
Agency: Glass Creative Studio / VICE Founder Glass: Carsten Meijer
Production House: Eyeforce
Director & DOP: Arthur Neumeier
Co-Director: Raphadu Maphoto
Executive Producer: Samantha Lowe
Pitch Producer: Coco Seignette
Project Lead & Producer: Patricia Simon
Production Manager: Sbusisiwe Luhlongwane
Focus Puller: Kevin Schnider
Production Assistant: Kala Koee
Post Production House: Form.post
Post Producers: Peta Synnot-Marzetti, Patricia Simon
Cape Town Episode Editor: Jaco Läubscher
Composer TVC: Lucas Vidal
Sound Mix: Luis Trujillo Garrido
Colour Grade: Henri Oliver
More info
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Threads of Love, the latest work from director and writer Raphadu Maphoto.
Known for his ability to weave powerful emotions into compelling stories, Maphoto’s newest film explores the tension between ambition, betrayal, and love. As an offering to the creative community of Observatory & Woodstock, Raphadu and his team invite you to the world of "Threads of Love"
Synopsis:
Stylist Orie faces sabotage in the pursuit landing a monumental fashion deal, with the unwavering support of his girlfriend Tams, he must overcome challenges to submit his groundbreaking designs and level up—or risk losing it all.
Threads of Love is a tale of resilience, where passion meets betrayal, and love becomes the fabric of strength.
Director | Writer: Raphadu Maphoto
Producer: Mpho Rakodi
Cinematographer: Ramon Mellet
First AC | Focus Puller: Kevin Schinder
Loader: Hannah Constantie
Gaffer: Mari Sharp
Sound Operator: Tebogo Majikija
Stylist / Make-up: Mpho Rakadi / Tams Seale
Edit: Raphadu Maphoto
Colour: Ramon Mellet
Cast:
Lead: Odwa Tsotsobe
Lead: Tams Seale
Lead: D2 (The Plug)
Featuring: KILA G, Aliza Mleni, Zuki Kaliko, Luukhanyo
More info
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Credits
Client : Extreme
Agency : Publicis Groupe
Agency Producer : Nicky Furno
Executive Creative Director: Dylan Davies
Writer : Trevor Sacks
Art Director : Jan van Biljon
DOP : Ramon Mellet
Trinity Op : Jo Oosthuizen
Photographer : Caroline McLelland
Edit + Online : Tim Weyer
Colourist : Kyle Stroebel
Sound engineer : Chris Querido
Music track : @dvinebrothers feat @theonlyterrytreasure courtesy of @sheerpublishing
Production Coordinator : Sibusisiwe Luhlongwane
Casting and Choreography : Cleo Nottcut-Williams
1st AD : Tony Tex
Art Director : Michael Linders
Wardrobe stylist : Lethabo Motlatle
Hair and make-up : Queen
Pack Stylist : Paul Colyn
Unit Manager : Mikaeel Rinquest
Props Master : Tiago Rodrigues
Art Assistant: Alice Kesselaar
Wardrobe assistant : Dalton Smit
Hair and make-up assistant : Stuart Senekal
Catering : Shonah
Unit Assist : Sulaiman Ryklief
Gaffer: Marcel Shimba
Grip : Judas Banda
Focus : Kevin Schnider
Loader : Tafadzwa Pasi
Drone : @darkwingaerials
DIT/VTO : Michael Rixen
Sound : Luis Trujillo
Best Boy Grip : Steven Steeneberg
Grip Assist : Lulamile Kafi
Best Boy Lighting : Mzingisi Nhinhi
Stills Assistant : Zac Marx
BTS : Etienne van Rensburg + Erin Nel
PA: Jean Liebenberg + Maradona Maselana
Lead cast :
Sisamkele Mhlane
Berlin Williams
Sibusiso Sakayi
Sphamandla Khumalo
Nqobile Masondo
Thobeka Maphumulo
Jade Adams
More info
Find out more about budget, production approach or the creative process of this project by leaving your email below.